Brochure sites
Number 8
Number 8 is a popular community arts centre with a wide programme of events and exhibitions. They needed a website that could be updated frequently as the programme changed, and also provide full details of upcoming events.
To achieve this, a flexible content management maintained all site material, and was adapted to allow these pages to be searched via date information - meaning a calendar format could be used to browse site content, along with categorisation and archiving of material along hierarchical lines.
The result was a site that could be accessed by users with different searching and browsing criteria, and allowed content managers to keep on top of the busy scheduling via the CMS interface.
Sarginsons Solicitors
Sarginsons Solicitors needed a website on which to organise their broad range of legal services, and also a platform on which to promote their Home Information Pack service at a time when consumer interest in this aspect of conveyancing was beginning to increase.
The site was constructed to allow the different areas of business to be organised into sections that could be easily accessed by visitors who may be a little apprehensive about taking on legal services.
The firm were also keen to keep the content of the site fresh and search engine friendly with regularly published articles on diverse aspects of legal work and advice. Hence, a simple content management system allowed different partners to access and update their own content and keep the content of the site up to date and relevant.
www.sarginsons-solicitors.co.uk
Avoncroft Group
Avoncroft Group is a property development and construction company, and they wished to upgrade their existing web property to allow them to keep the site updated with new and upcoming property developments.
The site was not just intended to be a showcase for new homes and prospective developments, but a fully detailed information source, to hopefully allow the company to reduce the number of printed brochures used in promoting their properties.
To allow the regular update of the site, a content management system was adapted to handle not just the imagery needed in showcasing properties, but also the downloads, such as floorplans and architects’ projections, and also interactive mapping via the Google Maps API.
Heritage Cities
Heritage Cites is a website maintained by a group of tourism promotion agencies across the United Kingdom. They wished to upgrade an existing static website to allow any of the members of the group to be able to add and amend content on this shared web property, aimed primarily at the American tourist market.
The design of the site was painstakingly arrived at by analysing the requirements and expectations of visitors to the UK from America in conjunction with a search engine optimisation company. A backend content management system was then adapted to allow content editors to be able to maintain their own area of the site.
EML
EML is a very popular event management and team building activity organiser. They needed to upgrade their existing web property to accompany an online advertising campaign and measures to improve their organic search ranking. The existing site was optimised using semantic mark up, and a content management system enhanced to allow SEO companies to alter and add to the site’s content as quickly and conveniently as required.
The critical pages showcasing the core business activities of the company were examined and restructured to incorporate convenient action tools for the visitor, such as send to a friend, and enhanced with improved imagery and slideshow controls. The CMS also incorporated e-zine management to maximise the efficiency of marketing campaigns.
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